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Jared Bernstein is the editorial assistant for EContent magazine & the Intranets newsletter.
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In the wake of July’s click-fraud settlement, experts are speculating on its effects on web advertising and on how the industry can prevent click fraud in the first place.
People buy luxury cars—at least in part—because they are aesthetically pleasing. The same motivation drives people to auto parts stores for spinners to go with essentials like new tires. 3B is attempting to capitalize on a similar premise with its new navigation tool. Currently free for download, the 3B.net browser is designed to mimic a shopping mall or town center in order to leverage one of the most fundamental human behaviors: window shopping.