Adobe Systems Incorporated has opened the Adobe Digital Media Store, an online retail site that offers Adobe Portable Document Format (PDF) digital content. Titles for immediate download from the Adobe Digital Media Store include Adobe PDF eBooks, links to digital magazines and newspapers, maps, research reports, and other documents in PDF. Consumers can find the store online at www.digitalmediastore.adobe.com, or by clicking the 'Get eBooks Online' button in Adobe Reader or Acrobat 6.0.

Adobe and its technology partner OverDrive are working with publishers including HarperCollins, Simon & Schuster, Random House, Time Warner, John Wiley, McGraw-Hill as well as independent authors and small publishers, to create an online store that delivers digital content for viewing on any device that supports the Adobe Reader. Newspapers and magazines available through Adobe partners on the site include BusinessWeek, Popular Science, The New York Times, U.S. News and World Report, and USA Today.

The Adobe Digital Media store leverages the eBook capabilities of Adobe Reader 6.0. Adobe Reader offers a digital rights management (DRM) system that is designed to enable users to view content on multiple computers and PDAs featuring the Palm OSR. It also enables transparent activation and delivers electronic pages in Adobe PDF format that capture the look and feel of an actual printed page, including fonts, illustrations, and design layouts. With eBooks, digital magazines, digital newspapers, and other documents published in Adobe PDF, readers can search and scale documents to fit the viewing areas of their computers or hand-held devices.

(http://www.adobe.com), (http://www.digitalmediastore.adobe.com)