Endeca, provider of Guided Navigation and search solutions, has announced that the JC Whitney Company, direct marketer of auto parts and accessories, has chosen Endeca InFront with Guided Navigation to enhance the search, navigation, and merchandising capabilities of its online site. With the help of Endeca InFront's Guided Navigation and dynamic merchandising capabilities running on IBM's WebSphere Commerce software, JC Whitney will be able to present users featured products and specials at all stages of their search. With over 600,000 unique visitors to their Website each week and extensive weekly product updates, JC Whitney wanted to provide their customers with an intuitive search experience that would provide easy access to "everything automotive." JC Whitney will also take advantage of Endeca InFront's integration with IBM WebSphere Commerce to ensure a fast, successful deployment. Using this technology, JC Whitney hopes to improve their search accuracy, while providing personalized, dynamic landing pages for their customers. Endeca InFront will also allow JC Whitney to create custom boutiques and feature products so shoppers can discover more related products and ultimately buy more. Endeca's Guided Navigation with advanced search solutions help businesses across a variety of sectors including retail, financial services, manufacturing, information publishing, and B2B with applications that address the information overload problems associated with content, catalog, and enterprise information access and retrieval.
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