NewsStand, Inc., a digital distributor of print media, and CM/Circulation Management have collaborated to deliver digital versions of this publication to subscribers via the Internet to their desktops or laptops. According to Doug MacDonald, vice president of sales for CM/Circulation Management, this partnership allows the publication's advertisers to reach its targeted group of readers in a very intimate way. Print subscribers can begin enjoying the interactive content and advertisements of CM/Circulation Management by following the link provided in a subscriber-only email sent by MacDonald on May 6. Once subscribers have followed the registration process and downloaded the free NewsStand Reader, they can begin taking advantage of digital functionality such as keyword search, direct jumps to desired sections or article continuations, quick scan of two-page spreads, and zoom-in for articles of interest.
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