MetaCarta, Inc., a provider of geographic search and referencing solutions, announced MetaCarta NewsMap service, a new, hosted service that allows online media outlets to display maps that show the places mentioned in their news stories. Users and businesses, such as financial institutions, media organization and corporate entities, can now visualize breaking news, based on where it is happening, and anticipate how news events will impact financial and business markets. MetaCarta NewsMap is intended to draw users back to the publisher's site for repeat visits, increasing user frequency and page views metrics, enabling publishers to better capture advertising dollars and maximize advertising rates. Reuters is the first media company to use MetaCarta's NewsMap service, deploying it on Reuters.com. When a visitor to Reuters.com views a U.S. news story, the NewsMap appears next to the story.
|
