Fast Search & Transfer (FAST) and Espotting Media, a European pay-per-click advertising network, have announced a two-part European agreement where Espotting will offer FAST Web search results with its paid listings, as well as provide paid listings on AlltheWeb, FAST's showcase site. Espotting has chosen to offer FAST's Web search results as part of its total Web search solution to affiliate partners. This enables Web destinations and portals to receive an end-to-end search product for their site consisting of Espotting's paid listings and FAST's Web search results. This provides portals with a search service that combines paid listings and Web search results. One of the first of Espotting's affiliates to take advantage of this opportunity is O2, which, through their deal with Espotting, will use FAST as their Web search supplier. O2 is a European mobile Internet portal. Under a separate agreement, FAST has chosen Espotting to provide paid search listings on its search technology showcase site, AlltheWeb.com. Under the terms of the agreement, Espotting will provide their top three paid listings on AlltheWeb's European search results pages. Espotting's advertisers are now able to benefit from an additional 120 million leads annually throughout the UK, Germany, France, Italy, Spain, Ireland, Sweden, Norway, Denmark, and Switzerland. The paid search listings are clearly marked and do not appear in FAST's Web search results. Espotting's advertisers currently include British Airways, Orange, eBay, Direct Line, and Procter & Gamble, and its European distribution network includes Yahoo! Europe, Lycos Europe, AltaVista, Tiscali, and Ask Jeeves.
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