Meredith Corporation, a media and marketing company, has acquired Healia, a consumer health search engine specializing in finding personalized health information online. Terms were not disclosed. The Jordan, Edmiston Group, Inc., a New York-based investment banking firm that specializes in media and information, represented Healia in this transaction and acted as its exclusive financial advisor. Through its proprietary, patent-pending content filtering technology, Healia serves as a gateway to health information and can help consumers find more refined and responsive answers to health and wellness-related questions. Healia’s technology will be integrated into Meredith’s existing websites. In addition, Meredith and Healia will expand the functionality of Healia.com and will offer the technology through licensing and distribution agreements with select health organizations, consumer websites, employers, and other partners.
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