CiS is a small plug-in that allows searchers using Google, MSN, or Yahoo search engines to view content directly within search results. CiS users can see links to VoIP click to call, click to chat, RSS feeds including podcasts and blogs, streaming media, and photo streams. CiS allows web publishers and advertisers to deliver their content to searchers during search. With a single click a searcher can call an ecommerce website with Skype or Helpcaster, check out a podcast or blog, view a product demo video or listen to a streaming radio station--right from within search results. Any RSS feed will display with one click from search results directly to a Feedburner landing page or the CiS Flash blog reader/podcast player. By registering their website with CiS, website owners can display targeted messages using RSS and rich media tools directly in search results. Website owners can register with CiS at the register page.