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JumpTap Reveals Growth in Mobile Search
Posted May 26, 2006 Print Version     Page 1of 1

Wireless operators providing carrier-branded mobile search capability to subscribers are seeing growing sales of mobile content and increased revenues, according to metrics now available from JumpTap, Inc., a provider of white-label mobile search technology.

JumpTap's April usage statistics reveal subscribers hungry for premium content, such as True-tone ringtones, driving revenue increases for carriers of 8% on the month. Click-through rates on mobile searches of 36% and a 4% increase in unique users are fueling revenue growth, with average revenue per search increasing to $2.73. Recent trends in mobile search metrics tracked by JumpTap include: Top 10 queries are concentrated in ringtones and adult content, with searches for content from Eminen leading the list; Query categories showing the fastest growth include searches for information on TV programs, theme songs, weather and temperature, and sports; Search terms decreasing in popularity include Google, Coldplay, and Disney; Top 100 searches by category were: Artists (58 %); Adult (12%); Games (8%); Miscellaneous genres (7%); and Sports and Television (tied at 5%).


Print Version   Page 1of 1

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