Google Inc. has announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry. dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform is designed to simplify the sales process, scheduling, delivery, and reporting of radio advertising, enabling advertisers to purchase and track their campaigns. In the future, Google plans to integrate dMarc technology into the Google AdWords platform.
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