ActivePoint, a provider of contextual natural language search, has announced the availability of its EasyFlip e-Catalog, a click-through sales circular that emulates the look and feel of print circulars and is designed for use by eTail sites. EasyFlip allows users to browse, find, and learn about their selected products to help them make informed online purchases. Users can then add items to the online shopping cart directly from EasyFlip by clicking on the product image displayed in the catalog.

For online retailers, EasyFlip can automate a part of the online selling process, by leveraging the familiar sales circular or catalog with newly developed Web-based features. EasyFlip can be customized according to each client's specifications. EasyFlip can be integrated with ActivePoint's TX5 site discovery technology, interactive chat session, and help desk to provide an interactive Web site for retailers.

(www.activepoint.com)