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LookSmart Launches Vertical Search Engines Aimed at Targeted Demographics
Posted Apr 1, 2005 Print Version     Page 1of 1

LookSmart has announced the launch of its first five vertical search destinations to provide niche audiences with search results. After analyzing audience and research data from FindArticles, LookSmart has developed five separate vertical content destinations, including homework helpers: the for teens; the more studious for "tweens"; and for college students. Two additional resources are dedicated to parents - for all family matters, and for moms on the go.

The vertical search destination--and all other LookSmart search properties--will soon be tightly integrated via "Furl," LookSmart's consumer online filing cabinet. After researching and pinpointing information on the new verticals, Furl enables users to save content to a personal archive, as well as share the information with others. Furl also allows users to search across a member network, which builds associations between individuals who share a passion.

Print Version   Page 1of 1

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