"Improving Content ROI" Contest from ITI and Babson College 

Do you know your company's "content ROI?  Tell us your story!

Go to http://infotoday.com/it/babson/ to sign up! 

Information Today and Babson College's Working Knowledge Research Center are working on a special "Discovering Content ROI" (return on investment) contest beginning this month.

The purpose is to identify the best strategies used by companies to measure and enhance the value of their third-party content purchases. This contest will evaluate and judge the best emerging practices for solving this challenge by recognizing companies with the best stories and descriptions of their practices for driving business results through the use of third-party content.

Stories and descriptions may cover various topics. Click here to participate in the contest. Each member of the winning submission team will win a new iPod nano (up to 10 nanos). Submission teams can include one or more members of the library staff as well as line employees, who may be able to contribute details on how content was used in workflows.